Learn with Rachel Miller.

Get personalised advice through this VIP option.

What is internal communication? How can you be an internal communicator? Whether you want to work in internal communication, are new to this field and want to use it for onboarding, or wish to refresh your skills, this is the Masterclass for you. There are 91 lessons in this VIP Masterclass and it's packed with workbooks, videos, surveys and quizzes. I've translated my years of experience into this Masterclass and will be with you every step of the way

This Masterclass is for you if:

  • You need to access advice at a time which suits you, then refer back to it for a year.

  • You need to get up-to-speed quickly.

  • You'd like to work through the training at your own pace.

  • You're fairly new to the world of internal communication or want to refresh your knowledge.

By the end of your Masterclass you'll have...

  • Boosted your knowledge

    You'll learn with an experienced internal communication professional.

  • Improved your skills

    Bespoke workbooks and videos will help you track your development and improve your skills.

  • New ideas

    This Masterclass will spark fresh ideas to help you make informed decisions.

FAQ

  • How long can I access the course for?

    Masterclasses are available for 12 months from the date of purchase and are for one person only. You can log in and out of the course as many times as you need. It will remember your progress.

  • What does the VIP option mean?

    During the Masterclass you will have two opportunities to submit assignments to Rachel. She will endeavour to come back to you within 48 hours with personalised feedback.

  • I don't have any internal communication experience, can I do the Masterclass?

    Yes, this course has been designed to provide a comprehensive overview about working as an internal communicator, whether you've never worked as one, have just started out or want to refresh your skills.

  • Do you have any other topics available?

    New topics will be frequently added to this site. Future Masterclasses include a Channels course, Change Comms and How to conduct an internal communication audit. If you have a particular query, why not book a Power Hour to have a one hour call with Rachel.

  • What do the levels mean?

    Introductory: learn the essentials through this short Masterclass. (Approximately 20 lessons). Intermediate: get a good understanding of the topic. (Approximately 50 lessons). In-depth: this comprehensive Masterclass will teach you all you need to know. (Approximately 80 lessons). There is only one level available per Masterclass topic.

  • Who can access the Masterclass?

    Please note these Masterclasses are designed for individual learning and are not to be used by teams or groups. Your investment is for one person only as it hasn't been priced to be shared, recreated, or sold on. Please note all of Rachel's work is protected by Copyright. This means you can’t reproduce or share any part of this Online Masterclass. If you have multiple team members, please contact us (contact@allthingsic.com) to discuss your options.

  • What do I need?

    There are lots of workbooks, so we recommend having a printer to hand, but you could also write on the PDFs if you viewed the course on an iPad.

Course curriculum

  • 1

    Welcome to your VIP Masterclass

    • Welcome to your VIP Masterclass

    • How to get the most out of this Masterclass

    • How to use this course

    • Download your All Things IC workbook

    • Survey: Before we begin...

  • 2

    Chapter One - Define internal communication

    • Welcome to Chapter One

    • Survey: Your thoughts on internal communication

    • Reflecting on your choices

    • Thinking about your definition and your organisation

    • How other professionals define internal communication

    • What is Internal Communication? The answers in two of my most popular blog posts.

    • More sources of insight: the IoIC Profession Map

    • Internal communication or internal communications?

    • The important difference between internal communication and internal communications

    • How does this learning shape your definition of internal communication?

    • My challenge for you

    • Survey: Working more on your definition

    • Bringing your learning to life

    • Congratulations!

  • 3

    Chapter Two - What a good internal communicator needs to know

    • What's in Chapter Two?

    • Survey: What skills and knowledge do you need?

    • Your skills workbook

    • Know your skill set

    • Sources of knowledge

    • Working with internal communicators

    • A week in the life

    • Know your people

    • Your personal skills development plan

    • Quick Quiz

    • Survey: How much have you learned?

  • 4

    Chapter Three - The language of internal communication

    • Welcome to Chapter Three

    • Survey: What did you just say?

    • Talking like an internal communicator

    • Jargon buster

    • Test your learning

  • 5

    Chapter Four - The mindset of an internal communicator

    • Welcome to Chapter Four

    • The role of mindset for an internal communicator

    • Reflecting on mindset

    • Boost your mindset

  • 6

    Chapter Five - Busting common communication myths

    • Welcome to Chapter Five

    • Busting common myths about internal communication

    • A closer look at the myths

  • 7

    Chapter Six - A simple communication model

    • Welcome to Chapter Six

    • A simple communication model

    • Adapting models to your workplace

    • Your communication model workbook.

    • Your first VIP assignment

  • 8

    Pause to reflect

    • Bright ideas and things to remember

    • Take time to reflect on your learning

  • 9

    Chapter Seven - Communication principles

    • Welcome to Chapter Seven

    • How to define your communication principles

    • Communication principles workbook

    • Self assessment quiz

  • 10

    Chapter Eight - What are channels?

    • Welcome to Chapter Eight

    • Channels in internal communication - one-way and two-way

    • Channels examples

    • One-way and two-way channels

    • The Channels Matrix

    • Create your own Channels Matrix

    • Quick Quiz

  • 11

    Checking in - how are you getting on?

    • How are you doing?

    • How to get unstuck

  • 12

    Chapter Nine - A communications plan

    • Welcome to Chapter Nine

    • Create your Comms plan on a page

    • How to create a Comms plan on a page

    • Capture your notes

    • A challenge

    • Survey: How is your plan shaping up?

  • 13

    Chapter 10 - Comms in a crisis

    • Communicating in a crisis for beginners

    • Internal communication in a crisis

    • Download your copy of my Crisis Comms Guide

    • Survey: Reflecting on the five golden rules

    • Further reading about crisis communication

  • 14

    Chapter 11 - Write your own plan and channels matrix

    • Over to you

    • Your definition and principles

    • Survey: Tell me about your definition and principles

    • Your channels matrix and your plan on a page

    • Your second VIP assignment

    • How to pass the Big Quiz

    • The Big Quiz

    • Congratulations! Claim your badge.

  • 15

    Chapter 12 - Next steps

    • Congratulations

    • Survey: Before you go...

    • More ways to work together

    • Credits and thank you

Your instructor

Rachel Miller

Rachel Miller is the Director of All Things IC and advises professional communicators via personalised training, consultancy and mentoring. She is a Chartered PR professional and Fellow of both the Institute of Internal Communication and Chartered Institute of Public Relations. Rachel is a regular keynote speaker, whose thoughts have been featured in a number of best-selling PR books. Her clients include ARM, BBC, LEGO, NHS, HSE and the Zoological Society of London. She will guide you every step of the way through these Online Masterclasses.

Rachel is a Chartered PR Practitioner and a Fellow of both the Chartered Institute of Public Relations and Institute of Internal Communication.

CIPR Chartered PR Practitioner
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Your investment

  • The price is stated on each Masterclass and is inclusive of tax.

  • Payments are processed securely via Stripe.

  • If you prefer to pay via invoice, please send an email to: contact@allthingsic.com.

  • Your investment is for one person only and you'll have 12 months to complete the Masterclass.

What it's like to work with Rachel Miller

“Rachel coached me when I moved from working in an agency on external comms to working in-house on internal comms. It was quite the leap, and my sessions with Rachel gave me the confidence I needed to get up and running quickly and also spot where I could make a difference in my new role. What Rachel doesn't know about internal comms isn't worth knowing, and I'm now working with her to coach my team. She's also an absolute joy to work with - 100% professional but also warm, engaging and fun! ”

Adele McIntosh, Senior Director, Internal Comms and Community & Inclusion, ARM

“I really enjoyed working with Rachel, who delivered a bespoke masterclass to our Internal Communications team. From the outset she was professional, enthusiastic and knowledgeable, and continued in that vein throughout the project. ”

Jo Loerns, Internal Communications Business Parnter, Aon

“We worked with Rachel on a training session for our team and peers in other business areas. The session was engaging and a really good whistlestop tour of what’s new/trends in the sector. Rachel is incredibly personable, she’s also very generous in opening up her network and connecting you with other Comms pros. She brings a wealth of knowledge and expertise which is coupled with a very likeable manner. I look forward to working with Rachel again in the future. ”

Rayna Miller, Head of Employee Engagement

“Rachel has coached me over the past year and her advice and support has been invaluable in making a career change. Rachel takes time to get to know her clients and understand their challenges. Her style is very supportive but she also challenges you to step up and be bold. Her wealth of experience spans more than the internal comms industry, which makes her such an invaluable coach. She comes highly recommended.”

Caroline Waddams, Senior Internal Communications Manager

“Rachel is an oracle on all things Internal Communications. She is super personable, thoughtful and considered in her approach and I have really valued her insight over the past months as a consultant. I've also welcomed how her recommendations and insights are rooted in interdisciplinary understanding - drawing on psychology and data to guide and advise. She moves effortlessly from tactical considerations through to advising on strategic shifts. The Internal Communications profession is so much better thanks to her willingness to openly share, her generosity, and her ability to encourage people to bring out the best version of themselves. Thank you Rachel for being such a wonderful, and fun, person to work with and for your wise words when it's mattered most.”

Zoe Shaughnessy, Head of Internal Comms

“Rachel has been a marvellous mentor over the past year with fabulous and timely insights to my communications work. I was also very lucky to attend her masterclass in November. Her professionalism and support of my ideas and development has greatly added value to my CPD.”

Penny Jackson, Deputy Director of Communication