Learn with Rachel Miller.

Immediately apply what you learn.

Are you thinking about writing an internal communication (IC) strategy? Do you know where to start and how to do it? This course gives you the tools, techniques and confidence to write your own. It uses my trademarked MILLER framework for IC strategies and I'll guide you through each stage. There are 99 lessons in this course and it's packed with workbooks, videos, surveys and quizzes. I've translated my years of experience into this Masterclass and will be with you every step of the way. The VIP option means you'll submit two assignments to me for personalised feedback.

By the end of your Masterclass you'll have...

  • Boosted your knowledge

    You'll learn with an experienced IC professional and submit two assignments for feedback.

  • Improved your skills

    Bespoke workbooks and videos will help you track your development and improve your skills.

  • Written your IC strategy

    This Masterclass will help you think through and write your internal communication strategy.

Rachel's trademarked MILLER framework is how she writes internal communication strategies.

This Masterclass shows you how to use the framework. If you follow these steps via the course, you'll have your own IC strategy.

Course curriculum

    1. A message from Rachel Miller

    2. Welcome

    3. How to get the most out of this Masterclass

    4. How to use this course

    5. What we'll cover in this Masterclass

    6. Download your All Things IC workbook

    7. Survey: What are your personal aims for this course?

    1. Welcome to Chapter Two

    2. Jargon busting: What's in a name?

    3. How you will write your internal communication strategy

    4. Download: Defining the terms

    5. Survey: Your thoughts on internal communication strategies

    6. Who is responsible for internal communication?

    7. Video: What format should your strategy be in?

    8. The purpose of internal communication

    9. Quiz: Test your learning so far

    10. How to write an internal communication strategy

    11. Podcast: Listen to Rachel talking about IC strategy

    12. What you should have written so far

    1. Introducing the MILLER framework

    2. The MILLER framework

    3. Where are you now?

    4. Survey: Your start point

    5. How mature is your organisation's internal communication?

    6. Get ready to write

    7. Setting your intentions

    8. What you should have written so far

    9. Need a new notebook?

    1. Welcome to this chapter

    2. Video: Mindset

    3. What you need to know about your business

    4. A checklist of what you need to know about your business

    5. What to put in your internal communication strategy

    6. How to write an IC vision

    7. Examples of IC visions

    8. Workbook: How to write a vision for an IC team

    9. Quiz: Test your learning

    10. What you should have written so far

    1. Welcome to this chapter

    2. Video: Insights

    3. What insights exist in your organisation?

    4. How to create objectives

    5. Download: Your guide to writing strategic objectives

    6. Quiz: Test your learning

    7. What you should have written so far

    1. Welcome to this chapter

    2. Video: Logistics

    3. Being more strategic with your channels

    4. Podcast: Listen to Rachel talk about planning your channels

    5. Download: Complete your Channels Matrix

    6. Download: How to create a stakeholder map

    7. Do you have brilliant basics in place?

    8. Quick Quiz

    9. How is your internal communication strategy shaping up?

    10. Your team structure

    11. What you should have written so far

About this course

  • £999.00
  • 99 lessons
  • 0.5 hours of video content

What's it like to do this course?

Erica Goodwin, Internal Communications and Digital Employee Experience Consultant.

"Like millions of fellow aspiring public relations practitioners, I learned the Research, Action/Planning, Communication and Evaluation model years ago. I continued to apply this method well into my career, yet it always seemed a bit clunky in creating internal communication strategies. This Masterclass was the perfect opportunity to think again and learn a thoughtful, more nuanced, new framework for developing internal communication strategies. Rachel’s fresh perspective, along with her guidance, helps the process flow more smoothly. Plus, she provides a wealth of resources along the way. Whether you’re looking to write your first one or want a new perspective on how to rethink your approach to strategy, this Masterclass is a worthwhile investment."
Erica Goodwin

Your investment

  • The price is stated on each Masterclass and is inclusive of tax.

  • Payments are processed securely via Stripe.

  • If you prefer to pay via invoice, please send an email to: contact@allthingsic.com.

  • Your investment is for one person only and you'll have 12 months to complete the Masterclass.

Your instructor

Rachel Miller

Rachel Miller is the Founder and Principal Consultant at All Things IC. She established the company in 2013 and alongside her team, advises professional communicators via personalised training, consultancy and mentoring. She is a Chartered PR professional and Fellow of both the Institute of Internal Communication and Chartered Institute of Public Relations. Rachel is a regular keynote speaker, whose thoughts have been featured in a number of best-selling PR books. All Things IC has been invited to create bespoke training sessions for companies including ARM, BBC, British Business Bank, British Red Cross, Coca-Cola, Companies House, Entain, Harrods, HSE, LEGO, NHS, NATO, TfL, The Guardian, Reach, Renewi, Vodafone and Which? You'll be guided every step of the way through our Online Masterclasses. Rachel is the host of the Candid Comms podcast. Tune in every week for practical and inspirational ideas to help you thrive in internal communication.

This Masterclass is for you if:

  • You need to access advice at a time which suits you, then refer back to it for a year.

  • You need to get up-to-speed quickly.

  • You'd like to work through the training at your own pace.

  • You need to know how to write an internal communication strategy.

Rachel is a Chartered PR Practitioner and a Fellow of both the Chartered Institute of Public Relations and Institute of Internal Communication. She's a member of the International Association of Business Communicators (IABC) and Company of Communicators.

CIPR Chartered PR Practitioner
FEIEA logo
Institute of Internal Communication logo

FAQ

  • How long can I access the course for?

    Masterclasses are available for 12 months from the date of purchase and are for one person only. You can log in and out of the course as many times as you need. It will remember your progress.

  • What level is this course aimed at?

    How to write an internal communication strategy is for all IC professionals. Whether you're brand new to the field or have decades of experience, you'll be equipped with insights, ideas and prompts to help you write your internal communication strategy.

  • Do you have any other topics available?

    New topics will be frequently added to this site. If you have a particular query, why not book a Power Hour to have a one hour call with Rachel.

  • What do the levels mean?

    Introductory: learn the essentials through this short Masterclass. (Approximately 20 lessons). Intermediate: get a good understanding of the topic. (Approximately 50 lessons). In-depth: this comprehensive Masterclass will teach you all you need to know. (Approximately 80 lessons). There is only one level available per Masterclass topic. This course is In-depth.

  • Who can access the Masterclass?

    Please note these Masterclasses are designed for individual learning and are not to be used by teams or groups. Your investment is for one person only as it hasn't been priced to be shared, recreated, or sold on. Please note all of Rachel's work is protected by Copyright. This means you can’t reproduce or share any part of this Online Masterclass. If you have multiple team members, please contact us (hello@allthingsic.com) to discuss your options.

  • What do I need?

    There are lots of workbooks, so we recommend having a printer to hand, but you could also write on the PDFs if you viewed the course on an iPad.

  • How much do Masterclasses cost?

    Your investment is stated on each course and the price includes tax.

  • What does VIP mean?

    The VIP option means you submit an assignment to Rachel for personalised feedback. You'll submit two assignments in this Masterclass.

  • What if I discover the course isn't what I thought?

    It is your responsibility to thoroughly read the course curriculum, course description and view the video before purchasing. You can email contact@allthingsic.com with any queries before you purchase a course. Please see full terms and conditions via our website. These are also linked to in every purchase.

What it's like to work with Rachel Miller

“I was booked to attend one of Rachel's Masterclasses in London but when this got cancelled due to the pandemic, she offered me a dedicated 121 session which was fantastic. It was very beneficial to get that kind of expert support on such an intimate basis. I'd submitted what I thought was a bit of an unrealistic wish list of things I wanted to cover in our session but Rachel managed to cover it all and more. This included comms strategy development, and personal and professional positioning. She shared some great tools, techniques, coaching advice and a podcast to check out too. I have already recommended her to two other colleagues where I work. ”

Oliver Tipper, Head of Communications at Leeds and York Partnership NHS Foundation Trust.

“Rachel coached me when I moved from working in an agency on external comms to working in-house on internal comms. It was quite the leap, and my sessions with Rachel gave me the confidence I needed to get up and running quickly and also spot where I could make a difference in my new role. What Rachel doesn't know about internal comms isn't worth knowing, and I'm now working with her to coach my team. She's also an absolute joy to work with - 100% professional but also warm, engaging and fun! ”

Adele McIntosh, Senior Director, Internal Comms and Community & Inclusion, ARM

“I really enjoyed working with Rachel, who delivered a bespoke masterclass to our Internal Communications team. From the outset she was professional, enthusiastic and knowledgeable, and continued in that vein throughout the project. ”

Jo Loerns, Internal Communications Business Parnter, Aon

“We worked with Rachel on a training session for our team and peers in other business areas. The session was engaging and a really good whistlestop tour of what’s new/trends in the sector. Rachel is incredibly personable, she’s also very generous in opening up her network and connecting you with other Comms pros. She brings a wealth of knowledge and expertise which is coupled with a very likeable manner. I look forward to working with Rachel again in the future. ”

Rayna Miller, Head of Employee Engagement

“Rachel has coached me over the past year and her advice and support has been invaluable in making a career change. Rachel takes time to get to know her clients and understand their challenges. Her style is very supportive but she also challenges you to step up and be bold. Her wealth of experience spans more than the internal comms industry, which makes her such an invaluable coach. She comes highly recommended.”

Caroline Waddams, Senior Internal Communications Manager

“Rachel is an oracle on all things Internal Communications. She is super personable, thoughtful and considered in her approach and I have really valued her insight over the past months as a consultant. I've also welcomed how her recommendations and insights are rooted in interdisciplinary understanding - drawing on psychology and data to guide and advise. She moves effortlessly from tactical considerations through to advising on strategic shifts. The Internal Communications profession is so much better thanks to her willingness to openly share, her generosity, and her ability to encourage people to bring out the best version of themselves. Thank you Rachel for being such a wonderful, and fun, person to work with and for your wise words when it's mattered most.”

Zoe Shaughnessy, Head of Internal Comms

“Rachel has been a marvellous mentor over the past year with fabulous and timely insights to my communications work. I was also very lucky to attend her masterclass in November. Her professionalism and support of my ideas and development has greatly added value to my CPD.”

Penny Jackson, Deputy Director of Communication