How to measure internal communication
Learn how to measure your internal communication today.
Immediately apply what you learn.
Welcome to your Masterclass
How to measure internal communication
What will we cover?
How to get the most out of this Masterclass
From Thinkific: How to use this course
Survey: What are your personal aims for this course?
Download your All Things IC workbook
Survey: Your thoughts about measurement
Welcome to this chapter
Survey: Let's think about your organisation's measurement
What is measurement?
Worksheet: What do you measure?
What does it mean to measure internal communication?
Quiz: What can be measured?
What can be measured?
What are you going to measure?
What measurement skills do you need?
Workbook: Thinking about your internal communication measurement
Video: Why is measurement important?
Why is measurement important?
Survey: Why is measurement important?
Why IC measurement matters for a business and its employees
Why measurement is important for an IC team
How to set your intentions
Quiz: What are the challenges?
Overcoming the challenges
Welcome to this chapter
Video: Different types of measurement
What are the different types of measurement?
The difference between internal communication and internal communications
What is evaluation?
Video: Outputs and outcomes
The language of measurement
Workbook: Measurement jargon buster
Recap: Busting the measurement jargon
Quiz: Quantitative vs qualitative
Video: Measure what you treasure
How to measure what you treasure
Further reading: Measurement in action
Need a new notebook?
Bright ideas and things to remember
Survey: Reflecting on your learning
How to measure your channels
How to measure internal communication - the tools
Workbook: Complete your Channels Matrix
How to measure your channels
Questions to include in a new brief
Download: Your briefing document
Key Performance Indicators (KPIs)
The price is stated on each Masterclass and is inclusive of tax.
Payments are processed securely via Stripe.
If you prefer to pay via invoice, please send an email to: [email protected].
Your investment is for one person only and you'll have 12 months to complete the Masterclass.
You need to access advice at a time which suits you, then refer back to it for a year.
You're an experienced internal communicator, who wants to build on your existing knowledge.
You need to get up-to-speed quickly.
You'd like to work through the training at your own pace.
Masterclasses are available for 12 months from the date of purchase and are for one person only. You can log in and out of the course as many times as you need. It will remember your progress.
This Measurement Masterclass is suitable for Communicators at any stage of their career.
New topics will be frequently added to this site. If you have a particular query, why not book a Power Hour to have a one hour call with an All Things IC Consultant.
Please note these Masterclasses are designed for individual learning and are not to be used by teams or groups. Your investment is for one person only as it hasn't been priced to be shared, recreated, or sold on. Please note all of All Things IC's work is protected by Copyright. This means you can’t reproduce or share any part of this Online Masterclass. If you have multiple team members, please contact us ([email protected]) to discuss your options.
There are lots of workbooks, so we recommend having a printer to hand, but you could also write on the PDFs if you viewed the course on an iPad.
Your investment is stated on each course and the price includes tax.
The VIP option means you submit an assignment to Rachel for personalised feedback. You'll submit one assignment in an Introductory Masterclass. You'll submit two assignments in Intermediate or In-depth level Masterclasses.
It is your responsibility to thoroughly read the course curriculum, course description and view the video before purchasing. You can email [email protected] with any queries before you purchase a course. Please see full terms and conditions via our website. These are also linked to in every purchase.
“I was booked to attend one of Rachel's Masterclasses in London but when this got cancelled due to the pandemic, she offered me a dedicated 121 session which was fantastic. It was very beneficial to get that kind of expert support on such an intimate basis. I'd submitted what I thought was a bit of an unrealistic wish list of things I wanted to cover in our session but Rachel managed to cover it all and more. This included comms strategy development, and personal and professional positioning. She shared some great tools, techniques, coaching advice and a podcast to check out too. I have already recommended her to two other colleagues where I work. ”
Oliver Tipper, Head of Communications at Leeds and York Partnership NHS Foundation Trust.“Rachel coached me when I moved from working in an agency on external comms to working in-house on internal comms. It was quite the leap, and my sessions with Rachel gave me the confidence I needed to get up and running quickly and also spot where I could make a difference in my new role. What Rachel doesn't know about internal comms isn't worth knowing, and I'm now working with her to coach my team. She's also an absolute joy to work with - 100% professional but also warm, engaging and fun! ”
Adele McIntosh, Senior Director, Internal Comms and Community & Inclusion, ARM“I really enjoyed working with Rachel, who delivered a bespoke masterclass to our Internal Communications team. From the outset she was professional, enthusiastic and knowledgeable, and continued in that vein throughout the project. ”
Jo Loerns, Internal Communications Business Parnter, Aon“We worked with Rachel on a training session for our team and peers in other business areas. The session was engaging and a really good whistlestop tour of what’s new/trends in the sector. Rachel is incredibly personable, she’s also very generous in opening up her network and connecting you with other Comms pros. She brings a wealth of knowledge and expertise which is coupled with a very likeable manner. I look forward to working with Rachel again in the future. ”
Rayna Miller, Head of Employee Engagement“Rachel has coached me over the past year and her advice and support has been invaluable in making a career change. Rachel takes time to get to know her clients and understand their challenges. Her style is very supportive but she also challenges you to step up and be bold. Her wealth of experience spans more than the internal comms industry, which makes her such an invaluable coach. She comes highly recommended.”
Caroline Waddams, Senior Internal Communications Manager“Rachel is an oracle on all things Internal Communications. She is super personable, thoughtful and considered in her approach and I have really valued her insight over the past months as a consultant. I've also welcomed how her recommendations and insights are rooted in interdisciplinary understanding - drawing on psychology and data to guide and advise. She moves effortlessly from tactical considerations through to advising on strategic shifts. The Internal Communications profession is so much better thanks to her willingness to openly share, her generosity, and her ability to encourage people to bring out the best version of themselves. Thank you Rachel for being such a wonderful, and fun, person to work with and for your wise words when it's mattered most.”
Zoe Shaughnessy, Head of Internal Comms“Rachel has been a marvellous mentor over the past year with fabulous and timely insights to my communications work. I was also very lucky to attend her masterclass in November. Her professionalism and support of my ideas and development has greatly added value to my CPD.”
Penny Jackson, Deputy Director of Communication