Learn with Rachel Miller.

NEW course. Immediately apply what you learn.

Would you like to know how to measure your internal communication? Are you ready to learn what to measure? This Online Masterclass gives you the tools, techniques and confidence to starting measuring effectively today. There are 67 lessons in this course and it's packed with workbooks, videos, surveys and quizzes. I've translated my years of experience into this Masterclass and will be with you every step of the way.

By the end of your course you'll have...

  • Boosted your knowledge

    You'll learn with an experienced internal communication professional.

  • Improved your skills

    Bespoke workbooks and videos will help you track your development and improve your skills.

  • New ideas

    You'll have fresh ideas and know how to make informed decisions about your internal communication measurement.

Course curriculum

    1. Welcome to your Masterclass

    2. How to measure internal communication

    3. What will we cover?

    4. How to get the most out of this Masterclass

    5. From Thinkific: How to use this course

    6. Survey: What are your personal aims for this course?

    7. Download your All Things IC workbook

    8. Survey: Your thoughts about measurement

    1. Welcome to this chapter

    2. Survey: Let's think about your organisation's measurement

    3. What is measurement?

    4. Worksheet: What do you measure?

    5. What does it mean to measure internal communication?

    6. Quiz: What can be measured?

    7. What can be measured?

    8. What are you going to measure?

    9. What measurement skills do you need?

    10. Workbook: Thinking about your internal communication measurement

    1. Video: Why is measurement important?

    2. Why is measurement important?

    3. Survey: Why is measurement important?

    4. Why IC measurement matters for a business and its employees

    5. Why measurement is important for an IC team

    6. How to set your intentions

    7. Quiz: What are the challenges?

    8. Overcoming the challenges

    1. Welcome to this chapter

    2. Video: Different types of measurement

    3. What are the different types of measurement?

    4. The difference between internal communication and internal communications

    5. What is evaluation?

    6. Video: Outputs and outcomes

    7. The language of measurement

    8. Workbook: Measurement jargon buster

    9. Recap: Busting the measurement jargon

    10. Quiz: Quantitative vs qualitative

    11. Video: Measure what you treasure

    12. How to measure what you treasure

    13. Further reading: Measurement in action

    14. Need a new notebook?

    1. Bright ideas and things to remember

    2. Survey: Reflecting on your learning

    1. How to measure your channels

    2. How to measure internal communication - the tools

    3. Workbook: Complete your Channels Matrix

    4. How to measure your channels

    5. Questions to include in a new brief

    6. Download: Your briefing document

    7. Key Performance Indicators (KPIs)

About this course

  • £799.00
  • 67 lessons
  • 0.5 hours of video content

Your investment

  • The price is stated on each Masterclass and is inclusive of tax.

  • Payments are processed securely via Stripe.

  • If you prefer to pay via invoice, please send an email to: contact@allthingsic.com.

  • Your investment is for one person only and you'll have 12 months to complete the Masterclass.

Your instructor

Rachel Miller

Rachel Miller is the Founder and Principal Consultant at All Things IC. She established the company in 2013 and alongside her team, advises professional communicators via personalised training, consultancy and mentoring. She is a Chartered PR professional and Fellow of both the Institute of Internal Communication and Chartered Institute of Public Relations. Rachel is also a member of the Company of Communicators and International Association of Business Communicators. Rachel is a regular keynote speaker, whose thoughts have been featured in a number of best-selling PR books. All Things IC has been invited to create bespoke training sessions for companies including ARM, BBC, British Business Bank, British Red Cross, Coca-Cola, Companies House, Entain, Harrods, HSE, NHS, NATO, TfL, The Guardian, Reach, Renewi, Vodafone and Which? You'll be guided every step of the way through our Online Masterclasses. Rachel is the host of the Candid Comms podcast. Tune in every week for practical and inspirational ideas to help you thrive in internal communication.

This Masterclass is for you if:

  • You need to access advice at a time which suits you, then refer back to it for a year.

  • You're an experienced internal communicator, who wants to build on your existing knowledge.

  • You need to get up-to-speed quickly.

  • You'd like to work through the training at your own pace.

Rachel is a Chartered PR Practitioner and a Fellow of both the Chartered Institute of Public Relations and Institute of Internal Communication. She's a member of the International Association of Business Communicators (IABC) and The Company of Communicators.

CIPR Chartered PR Practitioner
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FAQ

  • How long can I access the course for?

    Masterclasses are available for 12 months from the date of purchase and are for one person only. You can log in and out of the course as many times as you need. It will remember your progress.

  • What level is this course aimed at

    This Measurement Masterclass is suitable for Communicators at any stage of their career.

  • Do you have any other topics available?

    New topics will be frequently added to this site. If you have a particular query, why not book a Power Hour to have a one hour call with an All Things IC Consultant.

  • Who can access the Masterclass?

    Please note these Masterclasses are designed for individual learning and are not to be used by teams or groups. Your investment is for one person only as it hasn't been priced to be shared, recreated, or sold on. Please note all of All Things IC's work is protected by Copyright. This means you can’t reproduce or share any part of this Online Masterclass. If you have multiple team members, please contact us (hello@allthingsic.com) to discuss your options.

  • What do I need?

    There are lots of workbooks, so we recommend having a printer to hand, but you could also write on the PDFs if you viewed the course on an iPad.

  • How much do Masterclasses cost?

    Your investment is stated on each course and the price includes tax.

  • What does VIP mean?

    The VIP option means you submit an assignment to Rachel for personalised feedback. You'll submit one assignment in an Introductory Masterclass. You'll submit two assignments in Intermediate or In-depth level Masterclasses.

  • What if I discover the course isn't what I thought?

    It is your responsibility to thoroughly read the course curriculum, course description and view the video before purchasing. You can email hello@allthingsic.com with any queries before you purchase a course. Please see full terms and conditions via our website. These are also linked to in every purchase.

What it's like to work with Rachel Miller

“I was booked to attend one of Rachel's Masterclasses in London but when this got cancelled due to the pandemic, she offered me a dedicated 121 session which was fantastic. It was very beneficial to get that kind of expert support on such an intimate basis. I'd submitted what I thought was a bit of an unrealistic wish list of things I wanted to cover in our session but Rachel managed to cover it all and more. This included comms strategy development, and personal and professional positioning. She shared some great tools, techniques, coaching advice and a podcast to check out too. I have already recommended her to two other colleagues where I work. ”

Oliver Tipper, Head of Communications at Leeds and York Partnership NHS Foundation Trust.

“Rachel coached me when I moved from working in an agency on external comms to working in-house on internal comms. It was quite the leap, and my sessions with Rachel gave me the confidence I needed to get up and running quickly and also spot where I could make a difference in my new role. What Rachel doesn't know about internal comms isn't worth knowing, and I'm now working with her to coach my team. She's also an absolute joy to work with - 100% professional but also warm, engaging and fun! ”

Adele McIntosh, Senior Director, Internal Comms and Community & Inclusion, ARM

“I really enjoyed working with Rachel, who delivered a bespoke masterclass to our Internal Communications team. From the outset she was professional, enthusiastic and knowledgeable, and continued in that vein throughout the project. ”

Jo Loerns, Internal Communications Business Parnter, Aon

“We worked with Rachel on a training session for our team and peers in other business areas. The session was engaging and a really good whistlestop tour of what’s new/trends in the sector. Rachel is incredibly personable, she’s also very generous in opening up her network and connecting you with other Comms pros. She brings a wealth of knowledge and expertise which is coupled with a very likeable manner. I look forward to working with Rachel again in the future. ”

Rayna Miller, Head of Employee Engagement

“Rachel has coached me over the past year and her advice and support has been invaluable in making a career change. Rachel takes time to get to know her clients and understand their challenges. Her style is very supportive but she also challenges you to step up and be bold. Her wealth of experience spans more than the internal comms industry, which makes her such an invaluable coach. She comes highly recommended.”

Caroline Waddams, Senior Internal Communications Manager

“Rachel is an oracle on all things Internal Communications. She is super personable, thoughtful and considered in her approach and I have really valued her insight over the past months as a consultant. I've also welcomed how her recommendations and insights are rooted in interdisciplinary understanding - drawing on psychology and data to guide and advise. She moves effortlessly from tactical considerations through to advising on strategic shifts. The Internal Communications profession is so much better thanks to her willingness to openly share, her generosity, and her ability to encourage people to bring out the best version of themselves. Thank you Rachel for being such a wonderful, and fun, person to work with and for your wise words when it's mattered most.”

Zoe Shaughnessy, Head of Internal Comms

“Rachel has been a marvellous mentor over the past year with fabulous and timely insights to my communications work. I was also very lucky to attend her masterclass in November. Her professionalism and support of my ideas and development has greatly added value to my CPD.”

Penny Jackson, Deputy Director of Communication