Learn with Rachel Miller.

Immediately apply what you learn.

Do you want to make more of an impact in your organisation? Are you ready to learn how to build on your existing knowledge and transform your work? This course gives you the tools, techniques and confidence to be a strategic communicator. There are 100 lessons in this course and it's packed with workbooks, videos, surveys and quizzes. I've translated my years of experience into this Masterclass and will be with you every step of the way. We'll work together as you'll submit two assignments to me for personalised feedback.

By the end of your Masterclass you'll have...

  • Boosted your knowledge

    You'll learn with an experienced internal communication professional.

  • Improved your skills

    Bespoke workbooks and videos will help you track your development and improve your skills.

  • New ideas

    This Masterclass will spark fresh ideas to help you make informed decisions.

Course curriculum

  • 1

    Chapter One - Welcome to your Online Masterclass

    • Welcome to your Masterclass

    • Welcome

    • How to get the most out of this Masterclass

    • How to use this course

    • Download your All Things IC workbook

    • Survey: What are your personal aims for this course?

  • 2

    Chapter Two - Busting the jargon

    • Welcome to Chapter Two

    • What's the purpose of internal communication?

    • The purpose of internal communication

    • Download: Defining the purpose of internal communication

    • The difference between internal communication and internal communications

    • Download: Defining the terms

    • Further reading: What is internal communication?

    • What does it mean to be strategic?

    • Tactics vs strategy

    • Download: How you work

    • Survey: Your thoughts on strategic internal communication

    • Survey: How strategic are you?

    • Who is responsible for internal communication?

  • 3

    Chapter Three - Developing your strategic skills

    • Welcome to this chapter

    • What skills do you need?

    • The skills you need to be a strategic internal communicator

    • How to work strategically

    • Being more strategic with your channels

    • Thinking about your budget

    • Survey: The skills you need

    • Further reading: The skills you need to be a Comms pro

  • 4

    Chapter Four - Working as a trusted adviser

    • Welcome to this chapter

    • Download: Strategic mindset workbook

    • Setting your intentions

    • What is a trusted adviser?

    • Being a trusted adviser

    • Workbook: Being a trusted adviser

    • Podcast: Are you a trusted adviser?

    • Quiz: What does it mean to be a trusted adviser?

    • Test your learning so far

    • Your personal brand

    • Download: Your personal branding checklist

    • Personal branding and your values

    • Further reading on personal branding

  • 5

    Chapter Five - How to work well with leaders and employees

    • Welcome to this chapter

    • Video: working well with leaders

    • Quiz: Working well with leaders

    • The importance of listening

    • Download: Working well with your company

    • How to use the evidence

    • How to say no to stakeholders

    • Some of the hardest words to say in internal communication

    • Survey: Working with leaders and employees

    • Helping leaders be better communicators

    • Further reading about line managers as communicators

  • 6

    Your first VIP assignment

    • Your first VIP assignment

    • Bright ideas and things to remember

    • Reflecting on your learning

    • Reflecting on your wellbeing

  • 7

    Chapter Six - Creating a vision for internal communication

    • Welcome to this chapter

    • Video: What is your vision for internal communication?

    • Do you have an existing IC vision?

    • Why do you need a vision?

    • What do other companies do?

    • How to write your own internal communication vision

    • Download: How to write your own vision

    • Survey: How are you doing?

    • Reflecting on the survey

  • 8

    Chapter Seven - Proving the value of internal communication

    • Welcome to this chapter

    • Video - Proving the value of IC

    • Organisations without internal communication...

    • How to demonstrate value

    • Measure what you treasure

    • Podcast: How to prove the value of internal communication

    • What would you say?

    • Quiz: Proving the value of internal communication

    • Mistakes to avoid

    • The language of measurement

  • 9

    Chapter Eight - Creating an effective IC team

    • Welcome to this chapter

    • What does an effective IC team look like?

    • What do you need to think about?

    • Guide: How to hire an IC professional

    • What do other people do?

    • Podcast: How to create an effective IC team

    • How to build your network of peers

  • 10

    Chapter Nine - Creating a Masterplan

    • Welcome to this chapter

    • Video: Creating a Masterplan

    • Why is strategic planning so important for communicators?

    • What should be in a Comms Masterplan?

    • Download: Your Comms Masterplan checklist

    • The mindset you need when writing goals

    • What is a Comms strategy?

    • Quiz: Test your learning

  • 11

    Chapter Ten - Reflecting on what we've covered

    • Welcome to this chapter

    • Do you feel ready?

    • Download: Checklist

    • Survey - Review your learning

  • 12

    The final assessment

    • How the assessment works

    • Your second VIP assignment

    • Final Assessment - The Big Quiz

    • Congratulations! Claim your badge.

  • 13

    Next steps

    • Congratulations

    • Information about Power Hours

    • Before you go...

    • Your recommendation

    • Credits and thank you

Your investment

  • The price is stated on each Masterclass and is inclusive of tax.

  • Payments are processed securely via Stripe.

  • If you prefer to pay via invoice, please send an email to: contact@allthingsic.com.

  • Your investment is for one person only and you'll have 12 months to complete the Masterclass.

What's it like to do this Masterclass?

Paige Coates

Rachel is so knowledgeable and uses facts to back-up her guidance. Her approachable attitude can equip any communication pro to take their career to the next-level. (Paige experienced this course face-to-face).
Paige Coates

This Masterclass is for you if:

  • You need to access advice at a time which suits you, then refer back to it for a year.

  • You'd like personalised feedback from Rachel.

  • You're an experienced internal communicator, who wants to build on your existing knowledge.

  • You need to get up-to-speed quickly.

  • You'd like to work through the training at your own pace.

Your instructor

Rachel Miller

Rachel Miller is the Director of All Things IC and advises professional communicators via personalised training, consultancy and mentoring. She is a Chartered PR professional and Fellow of both the Institute of Internal Communication and Chartered Institute of Public Relations. Rachel is a regular keynote speaker, whose thoughts have been featured in a number of best-selling PR books. Her clients include ARM, BBC, LEGO, NHS, HSE and the Zoological Society of London. She will guide you every step of the way through these Online Masterclasses. Rachel is the host of the Candid Comms podcast. Tune in every week for practical and inspirational ideas to help you thrive in internal communication.

Rachel is a Chartered PR Practitioner and a Fellow of both the Chartered Institute of Public Relations and Institute of Internal Communication. She's a member of the International Association of Business Communicators (IABC).

CIPR Chartered PR Practitioner
FEIEA logo
Institute of Internal Communication logo


  • How long can I access the course for?

    Masterclasses are available for 12 months from the date of purchase and are for one person only. You can log in and out of the course as many times as you need. It will remember your progress.

  • What level is this course aimed at

    This Strategic Internal Communicator Masterclass is for you if you've been working in IC for a number of years. It will help you build on your existing knowledge and make informed decisions. If you're a senior-level practitioner, or aspire to be one, this is the course for you.

  • Do you have any other topics available?

    New topics will be frequently added to this site. If you have a particular query, why not book a Power Hour to have a one hour call with Rachel.

  • What do the levels mean?

    Introductory: learn the essentials through this short Masterclass. (Approximately 20 lessons). Intermediate: get a good understanding of the topic. (Approximately 50 lessons). In-depth: this comprehensive Masterclass will teach you all you need to know. (Approximately 80 lessons). There is only one level available per Masterclass topic.

  • Who can access the Masterclass?

    Please note these Masterclasses are designed for individual learning and are not to be used by teams or groups. Your investment is for one person only as it hasn't been priced to be shared, recreated, or sold on. Please note all of Rachel's work is protected by Copyright. This means you can’t reproduce or share any part of this Online Masterclass. If you have multiple team members, please contact us (hello@allthingsic.com) to discuss your options.

  • What do I need?

    There are lots of workbooks, so we recommend having a printer to hand, but you could also write on the PDFs if you viewed the course on an iPad.

  • How much do Masterclasses cost?

    Your investment is stated on each course and the price includes tax.

  • What does VIP mean?

    The VIP option means you submit an assignment to Rachel for personalised feedback. You'll submit one assignment in an Introductory Masterclass. You'll submit two assignments in Intermediate or In-depth level Masterclasses.

  • What if I discover the course isn't what I thought?

    It is your responsibility to thoroughly read the course curriculum, course description and view the video before purchasing. You can email contact@allthingsic.com with any queries before you purchase a course. Please see full terms and conditions via our website. These are also linked to in every purchase.

What it's like to work with Rachel Miller

“I was booked to attend one of Rachel's Masterclasses in London but when this got cancelled due to the pandemic, she offered me a dedicated 121 session which was fantastic. It was very beneficial to get that kind of expert support on such an intimate basis. I'd submitted what I thought was a bit of an unrealistic wish list of things I wanted to cover in our session but Rachel managed to cover it all and more. This included comms strategy development, and personal and professional positioning. She shared some great tools, techniques, coaching advice and a podcast to check out too. I have already recommended her to two other colleagues where I work. ”

Oliver Tipper, Head of Communications at Leeds and York Partnership NHS Foundation Trust.

“Rachel coached me when I moved from working in an agency on external comms to working in-house on internal comms. It was quite the leap, and my sessions with Rachel gave me the confidence I needed to get up and running quickly and also spot where I could make a difference in my new role. What Rachel doesn't know about internal comms isn't worth knowing, and I'm now working with her to coach my team. She's also an absolute joy to work with - 100% professional but also warm, engaging and fun! ”

Adele McIntosh, Senior Director, Internal Comms and Community & Inclusion, ARM

“I really enjoyed working with Rachel, who delivered a bespoke masterclass to our Internal Communications team. From the outset she was professional, enthusiastic and knowledgeable, and continued in that vein throughout the project. ”

Jo Loerns, Internal Communications Business Parnter, Aon

“We worked with Rachel on a training session for our team and peers in other business areas. The session was engaging and a really good whistlestop tour of what’s new/trends in the sector. Rachel is incredibly personable, she’s also very generous in opening up her network and connecting you with other Comms pros. She brings a wealth of knowledge and expertise which is coupled with a very likeable manner. I look forward to working with Rachel again in the future. ”

Rayna Miller, Head of Employee Engagement

“Rachel has coached me over the past year and her advice and support has been invaluable in making a career change. Rachel takes time to get to know her clients and understand their challenges. Her style is very supportive but she also challenges you to step up and be bold. Her wealth of experience spans more than the internal comms industry, which makes her such an invaluable coach. She comes highly recommended.”

Caroline Waddams, Senior Internal Communications Manager

“Rachel is an oracle on all things Internal Communications. She is super personable, thoughtful and considered in her approach and I have really valued her insight over the past months as a consultant. I've also welcomed how her recommendations and insights are rooted in interdisciplinary understanding - drawing on psychology and data to guide and advise. She moves effortlessly from tactical considerations through to advising on strategic shifts. The Internal Communications profession is so much better thanks to her willingness to openly share, her generosity, and her ability to encourage people to bring out the best version of themselves. Thank you Rachel for being such a wonderful, and fun, person to work with and for your wise words when it's mattered most.”

Zoe Shaughnessy, Head of Internal Comms

“Rachel has been a marvellous mentor over the past year with fabulous and timely insights to my communications work. I was also very lucky to attend her masterclass in November. Her professionalism and support of my ideas and development has greatly added value to my CPD.”

Penny Jackson, Deputy Director of Communication